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Juniper Ridge was formed by Jay Wilcox to fill a need in the marketplace for highly innovative, quality wood products and other accessories at outstanding prices. Juniper Ridge currently markets shoe trees and other related accessories.


Juniper Ridge utilizes Wilcox’s extensive knowledge and experience in the aromatic cedar business. Wilcox is the inventor of seven design patents for cedar products. His extensive travels around the world have allowed him to see all types of shoes, apparel, and consumers—thus helping him create products that are unique and highly appealing.


The philosophy of Juniper Ridge is quality, service, value, innovation, and integrity. We are committed to creating the highest quality products with service that delights. We create lasting value with innovative products while always operating with the highest degree of integrity. Because we offer a total range shoe trees—from good to better to best--Juniper Ridge is truly the complete solution for cedar shoe trees.



Products are manufactured with a skilled workforce. Our factory has had years of experience making the finest wood products. All of our aromatic cedar comes from the United States in the south central region. Juniper Ridge’s offices are located in Cedarburg, Wisconsin. Its warehouse is located in Redding, California.

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© Wilcox Enterprises, LLC 2002
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